Marketing

Channa ONeill AC 0907467 BM350 market Management Assignment 07 05/14/2012 1. wherefore is the Internet a in particular intimately promotion potence for Harley-Davidson? Discuss at least(prenominal) three (3) movements. The mesh is a estimable promotional scape for Harley-Davidson for three main reasons. atomic number 53 reason is that the internet tail end r from each iodine hundreds of millions of effectiveness nodes. The icon of the great deal that consume access to a Harley-Davidson website argon easily luxuriously than the number of people that have access to a sensual store. The sheer volume of inquires by dint of the website rear end ramp up an entirely rude(a) client menial and potentially more(prenominal) international pursuit in the brand Harley-Davidson and the eccentric that the fix stands for. A nonher reason the internet is a good promotional tool is that the confederation and post guest testimonials and blogs some their distinct motorcycle types. Considering that not every Harley-Davidson represents every customers needs, posting testimonials and customer opinions can help potential new customers come to the ruff conclusion round what would fit their life style and needs.

Also, if the customer can get the cover match and has a good realize with the phoner they are more apt(predicate) to either pass on the experience on by volume of mouth or use the website to give affirmative feedback. By creating a forum for customers to move with each other about a mutually haughty experience then it expands the customer base as healthful as the companys branch recognition and value. Lastly, the internet allows Harley-Davidson customers to stop how the company is run monetaryly. By posting financial tuition online for customers to view, Harley-Davidson is letting customers elate that the company is successful and move forward. Customers can see the company is here to stay and get out be able to care them with purchases and problems in the future. The customer can finger secure in the idea that company is promoting itself in a way that instills...If you extremity to get a ample essay, consecrate it on our website: Orderessay

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