Essay

A Prescription for High Performance Building a thrash Engine for Rx-to-OTC Success Executive Summary maximize a pharmaceutical products future emf as it approaches its patent expiration is a heterogeneous strategic undertaking. It empennage include one of the following four options: decriminalize the summation as a mature product1, pursue a generics strategy, or plunder due to lack of strategic hold in with the current portfolio.2 This paper focuses on the one-fourth option: managing a successful conversion of a prescription product (Rx) to an nonprescription(a) (OTC) asset by grammatical construction a toss railway locomotive capability. Evidenced by acquisitions, strategic alliances and announced plans for Rx-to-OTC switches, pharmaceutical companies argon actively pursuing consumer health as an sweep of variegation and growth. For 2 | A Prescription for High Performance some(prenominal) days prior to the current push, major pha rmaceutical players extended the animation of their assets by switching appropriate drugs from Rx-to-OTC status. Recently, Accenture has identified nearly 60 products that whitethorn be relevant candidates for switches based on some(prenominal) factors including their therapeutic areas and brand recognition among others.

The goal of switching is the variegation of portfolios by expanding into consumer products, while addressing prescription market challenges and simultaneously building stable and predictable revenue streams and managing the product lifecycle. Additionally, pharmaceutical companies arrive been acquiring consumer health care businesses to build the OT C consumer channel. Accenture believes th! at pharmaceutical companies must turn a formalized internal Rx-to-OTC switch engine capabilityan effort that would be a determining(prenominal) step towards increasing the pace at which such companies can identify drugs to switch to OTC and accelerate those drugs to market. Pharmaceutical companies fix a commercially meaningful opportunity to drive...If you want to condense a full essay, order it on our website: OrderEssay.net

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