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MANAGEMENT CASE - Kurlon Ltd. (Published in Vikalpa – House Journal of IIM – A. Describes a real-life situation faced, a decision taken by an respective(prenominal) animal trainer/ an organization at the strategic, functional or practicable levels) Mr Shivram Bhat, ill-doing Pre berthnt (Marketing) and Mr Pradeep Menon, DGM (Marketing and Information System) were discussing the over wholly performance of their troupe – Kurlon Ltd. – as the financial year, 2002-2003, drew to a close. They were trying to make out whether the drop in sales was due to the flaws in product design in terms of features and benefits offered to customers, changes in side strategy, low differentiation in the brand portfolio, ineffective advance and promotion strategy, wrong costing, and pricing structure, or due to badly motivated dealers. Their discussions were inconclusive as they realized that the time was as well as short for elaborate discussions and the issues on feed were so humongous that they required the participation of more members of the superior management team. match to Pradeep, We need to do something innovative to at once again urge on our pace of growth. May be we were never used to a decline in our grocery share and, hence, we have all become very complacent over the last hardly a(prenominal) years.

It is not difficult to worry back again on our usual growth path. But, for that, I feel, the intervention has to be make much more professionally. Therefore, it was refractory to convene a concourse of all the DGMs in Bangalore to screwball out a strategy for growth. KURLON LTD: A PROFILE Karnataka Consumer Pr oducts Ltd. (KCPL) was schematic in 1962 wi! th the intention of manufacturing accessory products for the get of relaxing and sleeping. KCPL precious to establish itself as a reputed shammer in the pull industry. The company had make a low-down start by manufacturing cushion seats and bare blocks made of polyurethane foam for the automobile sector. The factory was set up in one...If you take to get a full essay, position it on our website: OrderEssay.net

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