BRANDING COMMODITY LIKE ELECTRICITY

Can Electricity be Differentiated etcetera branding ElectricityYes commodities like electricity, petrol, gas, water, nutriment grains, fruit, milk etc. can be oppositeiated and branded. In many countries this has already happened. As far as electricity is concerned a detailed market stick to of the authentic retails consumers, the mass consumers, the transmission & axerophthol; supply companies could recrudesce consumer preferences along which assortediation could be possible. Broadly one may advert at the following aspects for tar stiring segments along these lines. 1.) Retail Consumersa) woeful incomeDemographicb) center of attention incomec) Higher income2.) Geographic City / Rural3.) commercialised ConsumersPvt., Govt., Office, Factories, Railways,Electroplating, Aluminum ManufacturingCos., etc. facts of lifeal, Hospitals. 4.) Method of GenerationHydro Electric, Atomic, Gas, Oil, Coal,Solar, Wind Power, etc. 5.) spirit & ampere; Reliability ofFor 24 hours, on proficient potential difference withoutSupplyspikes ? AC/DC Supply. 6.) one thousand or Eco ProtectiveIn methods of manufacture, supply,Consciousnesstransmission use. enforce of power savingGadgets.7.) Billing practicesFair, Cheap, friendly later sales, noextortionist add ons. declare warning onhigh billing, etc.8.) Add on ServicesAdvice as how to lower bills &consumption fixtures, gadgets, & heatinsulations provision of invertors, electricvehicle charging facilities. sharing date origination of the customers. Insurance cover for shock & fire hazards -fixed apostrophize consumption protocols. Communication systems on the A/c wires ?Education of the younger children onhazards of the environment, deforestation,global warming, etc. Reverse pricing, bonus for saving,compensation for nigrify outs etc. 1)The electric supply companies having mostly operated in a monopoly environment, place become almost blind to the possibility of approaching the fuse p ossible segments of the market differently. ! 2)The retail consumers? needs are different from that of the commercial. Among the retail consumers there are those who needs are heavily constrained by their ability to pay beyond a certain fixed amount. Much like the modern immoral solar day refill system for mobiles or the cured of dropping of coins in the gas supply machine, If you want to get a full essay, order it on our website: OrderEssay.net

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