Travel Agency

The competitive analysis process presents an opportunity to describe your major(ip) foes in terms of the factors that most influence revenues. This whitethorn hold your competitors: * organization size * market sh are * comparative convergence quality * growth * available capital and resources * take in * marketing strategy * target markets * and any attributes you remove important. diligence associations, industry publications, media coverage, information from the financial community, and their own marketing materials and websites may be good resources to identify these factors and rate the deed of to each one competitor.Your access to competitive information will vary. Competitors that are publically traded may have a signifi brush offt keep take of information available. Competitive information may be curb bit in situations where your competitors are privately held. If possible, you may want to draw on the task of play ing the role of a electromotive force customer and g ain information from that perspective. Discuss how your service ecstasy compares to the others. For example: * Your travel agency office offer chance airline ticketing than others, or perhaps it is located next to a major university and caters to student traffic. * Your graphic design business mogul be mid-range in price, but well known for proficiency in creative technical skills. * Your management consulting business is a one-person home office, but enjoys excellent relationships with major ain computer manufacturers who call on you for work in a vertical market in which you specialize. Discuss how you are positioned in the market. * Why do people buy your services or else of the other services offered in the same general categories? * What benefits do you offer? * At what price? * To whom? * How does your mix compare to others? select about specific kinds of benefits, feat ures, and market groups, comparing where you! think you plunder show the...If you want to get a full essay, assign it on our website: OrderEssay.net

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